work.
Crafting interactions
Designing interaction patterns for an AI-powered feature.
I defined how conversational and conventional UI work together, so users could express intent, understand AI-generated results, and stay in control.
Crafting interactions · Designing scalable systems
Giving a growing platform a consistent foundation.
I defined the shared navigation, app templates, and visual language that created consistency across a growing ecosystem of apps.
Shaping product direction
Defining where AI could improve product selection.
I grounded AI exploration in user research, focusing the team on needs that structured filters couldn’t meet.
The resulting concept let advertisers describe nuanced product requirements in natural language.
Shaping product direction
Using research insights to reshape creative roadmap.
I synthesised user research and product telemetry to shift investment from complex troubleshooting features to a refreshed upload experience that prevented errors upstream – contributing to a 40% reduction in workflow time.
Designing for global markets · Crafting interactions
Creating a tax reporting feature that Japanese accountants trusted.
I studied how Japanese accountants approached tax reporting, then designed a feature that automated calculations while preserving their sense of control.
Designing scalable systems · Designing for global markets
Championing international design considerations.
I led the development of a practical design playbook for global markets.
The playbook’s recommendations went on to influence our parent company’s design system.
essays & notes
Beyond the screen.
Reflections on design, technology, and life beyond the screen.
Essay · August 2026
The Illusion of Expertise in AI
Why authoritative answers can inspire more confidence than they deserve.
Essay · July 2026
What Tainan Taught Me About Design
On friction, discovery, and the value of leaving room to explore.
