Creative Health Framework
Transformed creative troubleshooting from a collection of ad-hoc alerts into a scalable framework for preventing, prioritising, and resolving issues across a global advertising platform.
Systems Thinking | Framework Design | Platform Strategy
Intent-Based Itemset Builder
Reframed itemset creation from manual product selection to intent-based definition, enabling users to describe desired products in natural language while AI assembled the underlying item set.
Enterprise UX | AI Workflows | Product Strategy
Japan Tax Workflow
Redesigned Oracle NetSuite’s Japanese consumption tax workflow following the 2019 tax reform, automating complex calculations while maintaining compliance with local accounting practices and reporting formats.
Enterprise UX | Localization | User Research
International Design Playbook
Established Oracle NetSuite’s internationalization playbook, creating a shared framework for globally-ready software that was adopted across APAC, LATAM and EMEA and went on to influence Oracle’s design system.
Internationalization | Design Systems | Platform Strategy
Enterprise Meeting App
Redesigned an enterprise meeting app by combining one-tap meeting access with lightweight feedback and personal meeting insights, helping employees reduce meeting friction while encouraging better meeting habits.
Enterprise UX | Product Strategy | User Research
Frank Chen 