Shaping Product Direction
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Guiding AI Exploration for Product Selection

Tasked with exploring how AI could improve product selection, I grounded the exploration in validated user needs and defined principles for evaluating ideas, shaping a direction that combined structured filters with AI-powered selection using nuanced, natural-language concepts.
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Rethinking Creative Troubleshooting

I drew on user research to reshape product priorities, shifting investment from sophisticated troubleshooting features toward reducing errors, detecting issues earlier, and providing simpler ways to recover.
