Category: Portfolio
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Creative Health Framework
Transformed creative troubleshooting from a collection of ad-hoc alerts into a scalable framework for preventing, prioritising, and resolving issues across a global advertising platform. Systems Thinking | Framework Design | Platform Strategy
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Intent-Based Itemset Builder
Reframed itemset creation from manual product selection to intent-based definition, enabling users to describe desired products in natural language while AI assembled the underlying item set. Enterprise UX | AI Workflows | Product Strategy
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Japan Tax Workflow
Redesigned Oracle NetSuite’s Japanese consumption tax workflow following the 2019 tax reform, automating complex calculations while maintaining compliance with local accounting practices and reporting formats. Enterprise UX | Localization | User Research
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International Design Playbook
Established Oracle NetSuite’s internationalization playbook, creating a shared framework for globally-ready software that was adopted across APAC, LATAM and EMEA and went on to influence Oracle’s design system. Internationalization | Design Systems | Platform Strategy
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Enterprise Meeting App
Redesigned an enterprise meeting app by combining one-tap meeting access with lightweight feedback and personal meeting insights, helping employees reduce meeting friction while encouraging better meeting habits. Enterprise UX | Product Strategy | User Research
Frank Chen 